To be a sizeable brand that is omnipresent in retail as well as digital space with high brand recall for problem solving health and hygiene products. To build assets and capabilities to serve to larger audiences across the globe. To create wealth for all stakeholders involved like shareholders involved like shareholders, investors, partners and team members. To have a significant and notible contribution back to the society, particularly for environment and welfare causes.
To make top notch care and well-being products, that the consumers trust and have seen effective results with. To stand out as a brand that makes conscious, problem solving, innovative, environment friendly and value products in the health and hygiene space.